Search Marketing Expo London

SMX London 2012

SMX London 2012

In the last couple of days I attend Search Marketing Expo in London. Together with Search Engine Strategies, Search Marketing Expo is the top conference about Search Engine Optimization (SEO) and Pay Per Click Advertising (PPC). This is the third time I’ve attended Search Marketing Expo but I’m always looking forward to attend this event as it’s my chance to meet others that have the same passion as me – internet marketing. It is also a great opportunity to confirm or rub off some of my theories about internet marketing. At Search Marketing Expo I’m able to get rid of any doubts I may have since experts and the search engines themselves attend the conference. At my full time job my main responsibility is Pay Per Click Advertising therefore I attended six PPC sessions and two SEO sessions. For those that don’t know there were eight PPC sessions and eight SEO sessions but these sessions were delivered in parallel therefore one has to choose which to attend. I’ve attended the following sessions:

  1. Winning The Click: Creating Great Paid Search Ads
  2. Winning the Conversion: Creating “Can’t Say No” Paid Search Landing Pages
  3. Complying and Coping in The New World of Regulated Global Marketing Environment
  4. Overlooked, Underloved & Unknown Analytics
  5. Social Shares: The New Link Building
  6. Real Answers for Technical SEO Problems
  7. Retargeting & Remarketing: The New Behavioral Ads
  8. Maximizing Paid Search Campaigns with Google

In the next days or couple of weeks I will be sharing with you what I’ve learnt during these sessions so stay tuned to learn the about the latest happenings in the internet marketing world.

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